Mobile app concept

Daily Life,
extended.

OrderPeopleClub0% marketplace commissionFirst-party data
01
The idea

More than an ordering app.

Daily Life already has the place, the people and the ritual. The app connects them.

Order without frictionCounter, click & collect or delivery.
Recognise regularsUsuals, points, levels and member perks.
Make the place socialSee who is here and who is open to meet.
Run the coffee shop betterOrders, activity and clear business signals.
02
The Daily Life home

The coffee shop,
in one glance.

The first screen mixes what people come for: their usual drink, who is around, what is happening and what the community is sharing.

Your usualPeople here nowEventsDaily Stories
Useful before the first tap.
Daily Life home screen
03
Daily Life order catalogue
Ordering

Fast when you know what you want.

Usuals first. A clean menu after. Product photography does the selling without turning the app into a delivery marketplace.

01
Your usualsRepeat a favourite in seconds.
02
Clear categoriesCoffee, matcha, cold drinks, breakfast, bakery and food.
03
Made for Daily LifePhotography and tone stay close to the brand.
04
One app · three order modes

Choose how today works.

The same menu and account adapt to the moment.

☕
At CounterOrder and pay at the café.
▣
Click & CollectOrder ahead and pick it up when ready.
→
DeliveryFollow the order until it reaches the customer.
Daily Life order mode selection
05
Direct ordering economics
0%

Keep the order.
Keep the relationship.

Orders placed through Daily Life-owned channels carry no marketplace commission. The margin stays with the coffee shop, while the customer relationship stays direct.

28%
Marketplace delivery benchmark

Glovo Morocco publicly lists a 28% delivery fee and 15% pickup fee, with rates that may vary by city.

100%
First-party customer data control

Daily Life keeps direct access to customer profiles, order history, preferences and loyalty signals instead of renting access from a marketplace.

CNDP
Privacy by design

Customer data handling is designed for Moroccan CNDP compliance, with clear consent, purpose and access rules.

Secure
Protected by default

Accounts, payments and customer information are treated as core business assets, with controlled access for each role.

Source for marketplace benchmark: Glovo Morocco public pricing, accessed October 2026. Fees may vary by city and commercial agreement.
06
Personalisation

Your usual,
already understood.

Size, milk, sweetness and extras stay simple even when the drink is not.

Daily Life drink personalisation
07
Delivery

No guessing after checkout.

Customers can see what is happening from confirmation to arrival.

Order placedConfirmed immediately.
PreparingThe coffee shop has started the order.
On the wayLive rider status and arrival estimate.
DeliveredOrder complete.
Daily Life live delivery tracking
08
People

Know who is here.

Daily Life is already social. The app simply makes the room more visible for members who choose to be seen.

Here nowOpen to meetStudentsCreatorsProfessionals
Daily Life people screen
09
Open to meet

Context before contact.

Members decide when they are visible and what they are open to. The feature stays connected to the place, not to follower counts.

For workFreelancers, founders and creatives.
For networkingShared interests and useful introductions.
For coffeeA simple reason to say hi.
For studyFind someone in the same mode.
For trainingConnect around routines and sport.
For workoutMeet people around the same activity.
Visible by choice. Available for a limited time.
Daily Life Open to Meet profile
10
Daily Club
Insider
2,480 points · 520 to next level
Loyalty without the coupon feel

Reward the relationship.

Points are the base. Regulars also get recognition, access and small reasons to feel closer to Daily Life.

Member levelsRegular · Insider · House
Birthday perkA personal reward.
Early accessEvents and limited drops.
InvitationsSelected moments for regulars.
11
Push notifications

Bring people back for a reason.

Use notifications for moments worth opening: a new drink, a flash offer, an event, an early-access invitation or a useful order update.

New menuFlash saleEvent reminderMember perkOrder update
Daily Life app with push notifications
Daily Life
Tonight · Coffee & Connections

Your member invitation is waiting.

Daily Life
Flash offer · until 18:00

Your usual iced coffee + cookie, today only.

Daily Life
New at Daily

Kunafa Brownie is now on the menu.

12
Daily Life Assistant · App & WhatsApp

Help customers choose.
And sell a little smarter.

A conversational assistant can guide customers through drinks, breakfast and desserts using their taste, moment and preferences — then suggest the right extra without feeling pushy.

RecommendCold, warm, sweet, light, high-protein or caffeine-free.
PersonaliseRemember favourites and useful preferences with consent.
UpsellSuggest a pastry, dessert or breakfast pairing when it makes sense.
WhatsApp or in-app
Daily Life Assistant
✦
I want something cold, not too sweet, and I still need coffee.Customer
Try the Iced Spanish Latte with less sweetness. If you want something lighter, I can switch the milk too.Daily Life Assistant
Anything small to eat with it?
The Kunafa Brownie pairs well if you want something indulgent. For breakfast, I’d go with a lighter pastry instead.Recommendation · optional add-on
13
Behind the counter

From customer experience
to daily operations.

The same product also helps the team prepare orders faster and gives management a clearer view of what is happening.

BaristasManagersDirection
14
For baristas & counter staff

One clear queue.

New, preparing and ready orders are visible at a glance, whatever the channel.

Priorities stay visibleWaiting time and order channel are easy to scan.
Customisation travels with the orderMilk, sugar and extras remain attached to the item.
Fewer hand-offsThe same flow covers counter, click & collect and delivery.
Daily Life barista order management
15
For management

See what to do next.

Sales matter. Decisions matter more. The dashboard turns Daily Life activity into clear actions for staff, menu, offers and communication.

Daily Life manager dashboard
Iced coffee drives repeat visitsDelivery peaks 17:00–19:00Matcha drops after 12:30Kunafa Brownie leads with women 18–25
16
Built for the next address

Born in Port Lyautey.
Ready to travel.

Future Daily Life locations can keep their local energy while sharing the same member account, loyalty, ordering and brand experience.

Port LyauteyHome
Next Daily LifeSame app · local community
Future franchise networkOne member experience
Daily Life flag
17
The app comes with a custom website

One digital home
for the whole brand.

The website handles what an app should not have to: discovery, brand storytelling, catering enquiries and franchise leads — while keeping the experience unmistakably Daily Life.

Brand & menuCatering enquiriesFranchise applicationsApp download

From your daily coffee
to your next Daily Life.

Catering
Bring Daily Life to the event.

Present packages, corporate formats and private-event options, then collect qualified requests.

Franchise
Open Daily Life in your city.

Explain the concept, capture candidate information and build a clean franchise pipeline.

18

Daily Life,
translated into product.

A direct ordering channel from day one. A first-party customer, loyalty, community and operating platform as the brand grows.

OrderPeopleClubAI AssistantFirst-party DataWebsiteOperationsGrowth
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Wave Digital Agency team
Product · technology · growth

Built by Wave.

For 11 years, Wave Digital Agency has designed applications, platforms, AI products, product strategy and marketing systems for clients in Morocco, France and across Europe.

11years of digital product work
200+projects delivered
7full-time engineers, marketers & strategists
Product StrategyUI/UXMobile AppsPlatforms & SaaSAIDigital MarketingAnalytics
Visit our website ↗
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